“Dear NBM, Std Bank, Airtel, TNM & Company,
Really, you can’t contribute even a single oxygen cylinder to the fight against covid? Shame on you!”
At the peak of the second wave of the Corona virus in Malawi, many private citizens begun to mobilize resources to assist the government (whose officials were, ironically, was busy devouring Covid 19 donor aid). However, there was deafening silence from the
corporate citizens with regard to Covid 19 assistance. This meme shamed National bank of Malawi (NBM), Airtel Malawi, Standard Bank and the corporate world in general for doing nothing at a time when they were needed most. After this particular meme, the corporate world was stirred to life. Soon newspapers and online media platforms were awash with colour adverts as the corporate citizens outdid each other as to who had made the biggest contribution.